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BBA

Bachelor of Business Administration (BBA)

The BBA program is a three-year undergraduate course aimed at providing foundational knowledge in business and management. It prepares students for leadership roles and entrepreneurial ventures.
Duration
3 years
Level
Under Graduate
Mode
Live Online
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Bachelor of Business Administration (BBA)
Program Fee
₹1,26,000
Eligibility
Bachelor's degree (any discipline)
Next Intake
February 2026
About the Program

Why this MBA?

The Online MBA at Alliance is designed for the next generation of business leaders. Live faculty interaction, immersive case studies, industry capstones and globally bench-marked electives ensure you graduate with the confidence — and the skills — to lead.

Learning outcomes

Apply strategic frameworks to complex business problems

Lead cross-functional teams with empathy and clarity

Use data and analytics to drive decisions

Develop entrepreneurial and innovation mindset

Communicate with influence at executive level

Navigate global business environments confidently

Specialisations

Choose your edge.

Marketing
Finance
HRM
Operations

Program Details

Eligibility & Curriculum

Eligibility

Who can apply?

10+2 or equivalent with a minimum of 50% marks (45% for SC/ST candidates)

Eligibility icon

Proficiency in English language

Semester 1

  • Foundation of Business English
  • Principles and Practices of Management
  • Fundamentals of Economics
  • Universal Human Values
  • Fundamentals of Accounting
  • Applications of MS office
Semester 2

  • English for Business Communication
  • Business Mathematics and Statistics
  • Sociology
  • Indian Political System
  • Banking & Financial Literacy
  • Spreadsheet Modelling
Semester 3

  • Economic Analysis for Managers
  • Health and Wellness
  • Environmental Science
  • Marketing Management
  • Financial Accounting
  • Organization Behavior
Semester 4

  • International Business
  • Consumer Behavior
  • Financial Management
  • Human Resources Management
  • Production and Operations Management
Semester 5

  • Business Research Methodologies

Marketing Electives

  • Marketing of Services
  • Product and Brand Management
  • Sales and Distribution Management
  • Integrated Marketing Communications

Finance Electives

  • Financial Markets and Services
  • Financial Statement Analysis
  • Security Analysis and Portfolio Management
  • Financial Derivatives

Human Resource Management Electives

  • Recruitment and Selection
  • Performance and Compensation Management
  • Industrial Relations
  • Corporate Leadership and Organization Development

Operations Management Electives

  • Innovation and Emerging Trends in Technology
  • Lean Operations and Total Quality Management
  • Project Management
  • Service Operations Management
Semester 6
  • Business Strategy
  • Management Information System

Marketing Electives

  • B2B marketing
  • Retail Management
  • Dissertation

Finance Electives

  • Mergers & Acquisitions
  • Corporate Tax Planning
  • Dissertation

Human Resource Management Electives

  • Training and development
  • Labour Laws
  • Dissertation

Operations Management Electives

  • Supply Chain Management
  • Green Energy and Sustainable Operations
  • Dissertation

Investment

Fee Structure

Program

Outcomes

Understand core business concepts and practices

Develop entrepreneurial and managerial skills

Prepare for higher studies like MBA or other professional certifications.

Get job-ready for entry-level roles across diverse business domains

Program Overview

Building Business Leaders: The BBA Advantage

Accreditation

Accreditation

UGC-recognized and globally accepted

Curriculum

Curriculum

Industry-relevant with practical exposure

Skill Development

Skill Development

Focus on communication, analytical, and leadership skills

Internships

Internships

Mandatory internships to gain real-world experience

Career Paths

Career Paths

Management Trainee, Sales Executive, Startup Founder

Get a prestigious degree

Certificate Equivalent To Regular Program

Certificate

Program specific FAQs

Start your MBA journey

Apply today. A counsellor will guide you through eligibility, fees and scholarships.

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